Powering Women in Business #PWIB13

Community. Technology. Entrepreneurship
In the wake of the recent Philippines Typhoon Haiyan disaster, 25% of #PWIB13 ticket proceeds will now be donated to the recovery fund.

Book now for the first Powering Women in Business 2013 event #PWIB13!

Tuesday, November 26th 2013
9:00 AM - 5:30 PM (followed by networking & cocktails)
Microsoft Auditorium, 1 Marina Blvd Singapore 018989
“The world's largest growing economic force isn’t China or India – it’s women.”
-Anita Caras, Microsoft Head of Consumer Insights

One of the key areas identified for women to grow profitable and sustainable businesses is essential technical skills, knowledge and access to the right technology

Connected Women was created because we identified a shared pain point among business women - and that pain is technology.

Are you one of these women?

Maybe it’s that terms like ‘cloud’, ‘pop servers’ and ‘big data’ are mystery to you? Or that you have a feeling you’re just not leveraging productivity tools, or not as e-commerce savvy as you could be?

We recognise that women are developing businesses of huge potential, but what holds us back is access to the right training, information and tools. This is why we started Connected Women - a community dedicated to driving technology adoption within women-led businesses and startups.

We’ve partnered with StarHub and Microsoft to launch the first ever Connected Women “Powering Women in Business” event to bring the latest and most practical elements of technology to women in business.

And we have an amazing line-up for you - including Keynote speakers Jessica Tan, Managing Director of Microsoft SG and Pak Lum Mock CTO of StarHub.

How much?

The full day event is priced at $150 or $125 with a promo code
(for Students and Community Partners)

In the wake of the recent Philippines Typhoon Haiyan disaster, 25% of ticket proceeds will now be donated to the recovery fund.

Programme and Event Theme
  • Community - Get engaged and inspired
  • Technology - Adopt and leverage tools
  • Entrepreneurs - Enhance and develop your skills

What to Expect at #PWIB13!

  • Business relevant keynotes by leading technology influencers
  • Customised content addressing your key challenges
  • Valuable offers and special discounts from partners and sponsors


A full day of inspiring keynote speakers and practical, interactive sessions offering end to end engagement.


9:00am-10:00am Registration and Networking Breakfast

10:00am-10:10am Open by Emily Barner – MC & Facilitator

10:10am-10:30am Keynote by Jessica Tan – Managing Director, Microsoft Singapore

10:30am-10:50am Keynote by Mock Pack Lum – Chief Technology Officer, StarHub

10:50am-11:00am Welcome by Gina Romero – Managing Director, The Athena Network

Power Networking Break: Meet & Tweet with Emily Barner & Gina Romero


11:15am-11:30pm The Power of Social with Christel Quek & Jamshed Wadia

11:30pm-12:00pm Get Social (Interactive) – Create a Social Media Action Plan

12:00pm-12:15pm Social for Business – Ask the Expert – Audience Q & A

12:15pm- 1:15pm Power Learning Lunch: Personal Protection Workshop with Qin Yunquan


1:15pm-1:30pm The Power of Digital: Damien Cummings

1:30pm-3:00pm Startup & Entrepreneurship (Interactive) with Dr Robyn Wilson

3:00-3:15 Cloud Accounting: The Journey of a Modern Receipt - Namita Sethi, Futurebooks

Power Networking Break: Tag-athon with Emily Barner & Gina Romero


3:30pm-3:45pm The Power of Productivity: Gina Romero

3:45pm-4:15pm Productivity Panel with Amanda Blum, Smita Roy & Sunny Chua

4:15pm-5:15pm Get Productive (Interactive) – Cloud Collaboration & Productivity

5:15pm-5:30pm Lucky Draw, Prizes, Thank You and Close

Get your geek on at the Gadgets & Cocktails after party in the Microsoft Experience Room!

One thing’s for sure - it will be an action packed day of inspiring keynote speakers, practical interactive sessions and getting connected with 150 women led SMEs, startups, entrepreneurs and technology influencers.

We’ve had over a hundred ladies register their interest within the first week of our announcement and we’re really excited you want to part of it.

About Connected Women

Connected Women is a community dedicated to driving technology adoption by women-led businesses & startups.

We provide essential training and technology tools to women (led) SMEs, startups and entrepreneurs through:

  • Offline - Events & programmes for community engagement
  • Online - Learning platform providing access to tools and training

    To find out more, check out
    Or download the Connected Women Attendee Deck!
Thanks for your amazing support and keep spreading the word - because this is the first of many exciting new announcements!

Let’s get connected!
Gina, Amanda and the Connected Women Team

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Thank you to our programme partners, sponsors, supporters and community partners.

Programme Partners

Silver Sponsors

Bronze Sponsors

Supporters, Media and Community Partners

Event Timeline
  • The event description was updated. Diff 2013-10-13 05:38:59
More updates
Tue Nov 26, 2013
9:00 AM - 5:30 PM SGT
Add to Calendar
Microsoft Auditorium
Early Bird (until October 31st) $100.00
Connected Women $150.00
Connected Men $150.00
Athena Associate Member $100.00
Athena Executive Member $50.00
Athena Executive Club Member
VIP (Guest List)
Early Bird (until October 31st) $100.00
Venue Address
Microsoft Auditorium, Level 21, One Marina Boulevard NTUC Center, Singapore 018989 Singapore
Connected Women